Wednesday, Jul 23, 2014 06:10 pm est

Vendors gather at Smorgasburg

Posted on April 14, 2014 | by Kari Sonde

Cici Chen for WSN

Brooklyn’s popular outdoor food market Smorgasburg has reopened for the summer season. Located in Williamsburg, Smorgasburg is a smorgasbord of unique and interesting foods, highlighting the best that New York City has to offer.

“[Smorgasburg] is always looking for uniqueness, something that’s homemade,” said John Chadwell, co-owner of Bee Hive Oven. “I think they’re looking for authenticity in the food so that it’s well made.”

Bee Hive Oven, one of the vendors at Smorgasburg, specializes in homemade and authentic food. The company sells old fashioned, heritage buttermilk biscuits, which are sold alone as well as in biscuit sandwiches, stuffed with ham and brie or fried chicken.

Jesse Goldman, a partner at Alchemy Creamery, said the best thing about Smorgaburg is the variety.

“Smorgasburg has this ‘no competition clause’ as part of their contracts, so everybody that’s here makes their own unique thing,” Goldman said.

Alchemy Creamery makes natural, dairy-free ice cream using hazelnut, almond and coconut milk blends. Alchemy’s push-pop magic wands with their signature ice creams and cookie crumbs make for a delicious treat on a hot day.

There is a strict selection process for vendors. Adriana Troli, the executive pastry chef of Vendôme Macaron, said Smorgasburg organizers will do a thorough review of food vendors before they are invited to the market.

“[That way] it’s the best products you can find,” Troli said.

Vendôme Macaron sells sweet macarons in a variety of bright colors and unique flavors, including strawberries and champagne, Tahitian vanilla and Sorrento lemon.

Part of the intrigue for many of these food stands comes from offering delicacies that have not been heard of before. Matt Swanston, founder of Gooey & Co., said it is all in the name of the product.

“I just thought, what New Yorker wouldn’t want to try [something] called gooey butter cake?” Swanston said.

Gooey butter cake, a classic dessert from St. Louis, is a delicious butter cake with a sweet, gooey topping. Gooey & Co. offers a classic original recipe as well as chocolate, maple carrot cake and banana cake.

The event creates a community for vendors to share their food and ideas with one another.

“We’ve done partnerships with other companies here because of [Smorgasburg],” Goldman said. “They’re really supportive of the people that they take in, and they really encourage you to come up with new things.”

Smorgasburg attendees have over 125 vendors to choose from.

Gallatin freshman Morgan Noll said the amount of options can be overwhelming.

“There’s so many new things to try,” Noll said as she dove into an Alchemy treat. “A lot of these products, you won’t find anywhere else.”

However, with the large number of vendors and the high quality of the food being sold, a day at Smorgasburg can easily burn a hole in your wallet, as incoming freshman Saaniya Ali said.

“I just wish it weren’t so expensive,” Ali said. “I have to keep a strict budget whenever I come here.”

Smorgaburg is open on Saturdays from 11 a.m. to 6 p.m. at East River State Park and on Sundays from 11 a.m. to 6 p.m. at Brooklyn Bridge Park Pier 5.

A version of this article appeared in the Monday, April 14 print edition. Kari Sonde is a staff writer. Email her at features@nyunews.com.

Comments

CLOSE [x]
CLOSE [x]
CLOSE [x]
profile portrait
Felipe De La Hoz

Multimedia Editor | Felipe De La Hoz is a Colombian national studying journalism at the College of Arts and Sciences. Having been born in Colombia and raised in the United States, Mexico and Brazil, Felipe is a trilingual travel aficionado and enjoys working in varied and difficult environments. Apart from his photography, Felipe enjoys investigative reporting and interviews, interviewing the likes of Colombian ex-M-19 guerrilla fighters and controversial politician Jimmy McMillan. He has covered everything from governmental conferences to full-blown riots, as well as portraiture shoots and dining photography. Having worked under Brazilian photojournalists for Reuters and AFP, Felipe hopes to one day work on demanding journalistic projects and contribute to the global news cycle.

AS
Ann Schmidt

News Editor | Ann is a liberal studies sophomore who lived in Florence during her freshman year. She plans on double-majoring in journalism and political science and is always busy. She is constantly making lists and she loves to laugh.

 

DY
Daniel Yeom

Daniel started at the Features desk of WSN last Spring, writing restaurant reviews whilst indulging on free food and consequently getting fat. Last Fall, he was the dining editor, and he this semester he is senior editor. Daniel is in Gallatin (living the dream) studying Food & Travel Narratives, incorporating aspects of Food Studies, Journalism, and Media, Culture, and Communication. He loves food more than life itself.

Hannah Luu

Deputy Multimedia Editor | Hannah Luu is a ridiculously great Deputy Multimedia Editor. She is a sophomore from Northern California. If you think Northern California means San Francisco you might need to closely examine a map. She is passionate about NPR and being half Asian.

CLOSE [x]
  • How to join:

    The Washington Square News holds open weekly budget meetings at its office located at 838 Broadway every Sunday. All are welcome to attend, no matter your background in journalism, writing, or reporting. Specific times for meetings by desk are listed below. If you wish to talk to an editor before you attend, feel free to check out the Staff page.

    NEWS FEATURES MULTIMEDIA SPORTS ARTS OPINION
    5 P.M. 6 P.M. 6 P.M. 6:30 P.M. 6:30 P.M. 7 P.M.

    Applying for an editor position: Applications for editor positions during the fall or spring semesters are available twice each academic year and can be found here when posted. Applications for the Fall 2012 semester are closed, but check back for Spring 2013. Those who wish to apply are urged to publish pieces in the newspaper and contact current editors for shadowing.

    History of the Washington Square News:

    The Washington Square News is the official daily student newspaper of New York University and serves the NYU, Greenwich Village, and East Village communities. Founded as an independent newspaper in 1973, the WSN allows its undergraduate writers and photographers to cover campus and city news and continues to grow its strong body of award-winning journalists and photographers.

  • The WSN has a circulation of about 60,000 and can be found in over a hundred purple bins distributed throughout campus. It is published Monday through Thursday during the fall and spring semesters and online on Friday, with additional special issues published in the summer. The newspaper recently revamped its website during the Fall 2012 semester.

    Like few campus newspapers in the country, the paper is editorially and financially independent from the university and is solely responsible for selling advertisements to fund its production. The WSN, including its senior staff, is run solely by current undergraduate students and the business-division is largely student-operated as well.

    A Board of Directors comprised of alumni, NYU professors and working news media professionals serves as advisors to the paper. Board members have no control in the WSN's editorial policy or newsroom operations. Alumni of the newspaper are established and leading journalists in such news organizations as The New York Times, The Wall Street Journal, NBC news, ABC news, Fox News, and USA Today.

    Next