Purchasing food made easier with mobile app

For those who are tired of waiting to get their check at a restaurant or struggle with how much to tip, Jeff McGregor and Gennady Spirin’s app, Dash, may solve those problems.

Since its launch in November 2013, Dash has grown to include 35 venues throughout the city and has been funded by top tech investors and restaurateurs. The company plans to continue expanding and will be launching 20 venues in Chicago on Oct. 7.

The app allows customers to link their smartphones with their credit card to pay, view and split their tab. It is compatible with iPhone and Android devices.

Director of marketing at Dash Michael Jones, 27, said the future of the app is looking bright.

“2015 is really focused on expansion for us, with plans to launch in 15 additional markets,” Jones said.

The company plans to continually change the app itself based on the feedback they receive.

“We’re highly focused on finding ways that we can improve the product to give Dash users a better night out,” Jones said. “The features we develop are largely based on user feedback and requests, so we always encourage folks to reach out and let us know how we can improve the service.”

Upon opening the app, a location-based list of restaurants that accept Dash appears, allowing users to scroll through their options. Users can also search for a restaurant by name or view the locations of all the available restaurants. After choosing a restaurant, the app allows users to check in with a push of a button, which alerts the staff and the server and then seamlessly links the tab to Dash.

Dash is not a mobile ordering app, however, and it leaves the personal interaction between the server and patron intact. In the restaurant, Dash updates the bill in real time so that customers can keep track of how much they are spending. Customers can also easily pay a tip, which is calculated as a percentage or by inputting a custom dollar amount. Dash makes it simple to split the bill with others as well — friends can invite each other onto a single Dash bill so they can split it.

The co-founders of Dash created the idea of the app on New Year’s Day when the two were out to brunch at a busy restaurant and had trouble getting the waiter’s attention.

“Everyone knows how frustrating that end-of-meal wait time can be, and how easy it is to leave a credit card at the bar after opening a tab,” McGregor said. “Dash eliminates both of those problems.”

The idea of using an app to pay is still a new concept, and some restaurants are still forming their opinions. As far as revolutionizing the dining experience, Greek grill Village Taverna feels it is still too early to really see the effects.

“We’ll see how the app develops and give it time to see how people react,” a representative of Village Taverna said.

Jones is confident the app will have a positive impact.

“Dash allows people to focus on what’s important when dining out — great food and amazing company,” Jones said.

A version of this article appeared in the Tuesday, Oct. 7th print edition. Email Amanda Morris at [email protected].