On Sunday, Williamsburg hosted a huge celebration of hipster culture during Truck Yeah: A Mobile Meet Up. The first annual event grouped together 11 different trucks, all harbingers of the growing "mobile culture" in the city.
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The trucks provided the public with everything from local art galleries and fashion to beverages and snacks to small mobile shops.
"Finding these trucks can be hard ... so it was nice to have an event that gathered all of them together," Jonathan Hoffer, a customer from Manhattan, said. "I'll definitely be coming back when [Truck Yeah] happens again."
The fair consisted primarily of art galleries. Etta Place showcased local artists' paintings, paper works, jewelry and wallpaper. Gawker artists also presented a photo booth called The Box Project which invited the public to pose with constructed horses on a merry-go-round.
In addition, Art Cart NYC presented works that involved art displayed on whole trucks. Artist Amia Yokoyama transformed a white truck into a primitive ice cave with only prehistoric tools and a screen on the walls. The interesting art forms were intended to represent the unique, eclectic culture of the neighborhood.
Among the group of trucks, the Green Pirate Juice Truck was the most popular. Almost everyone who sat down to relax had $6 cups of freshly squeezed juice in their hands. The Green Pirate Juice Truck usually splits its time between SoHo and Williamsburg. Other trucks that boasted refreshing beverages included the Mud Truck, a flashy orange vehicle that serves "New York Street Coffee" and pastries, and the Coolhaus Ice Cream Truck, which offers a varied selection of ice cream sandwiches.
Besides food and art, there was also plenty of entertainment at the fair. BangOn! NYC blasted strains of funk and classic rock from a loudspeaker on top of their truck. The Lonely Goat Dance Company also featured several dancers performing to outdoor music, and the Tiffany Nicole Mobile Vintage Shop had a small truck filled with vintage clothing and accessories, selling everything for $10 — perfect for the hipster-infested neighborhood.
