New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

General Idea S/S 2018

General Idea S/S 2018

Caroline Zemsky, Staff Writer July 13, 2017

Bumsuk Choi, the designer and creative director of General Idea, took inspiration for his Spring/Summer 2018 collection from the millennial generation. Rebranding them as "nippies,"...

General Idea F/W 2017

General Idea F/W 2017

Sophie Shaw, Beauty & Style Editor February 2, 2017

Streamlined and architectural, the General Idea Fall/Winter 2017 collection brought back some of the same successful elements from designer Bumsuk Choi’s F/W 2016 season....

Tatiana Perez

General Idea S/S 2017

Tatiana Perez, Video Editor July 15, 2016

General Idea moved away from its usual darker palette this season, showing off some lighter whites and beiges made more appropriate for spring and summer. The brand’s designer,...

General Idea Fall/Winter 2016

General Idea Fall/Winter 2016

David Bologna, Contributing Writer February 2, 2016
General Idea Fall/Winter 2016