NYU's Independent Student Newspaper

Washington Square News

Time Saving Coffee Cubes for Busy Students

GO+CUBES%2C%3A+a+Coffee+alternative+in+gummy+form
GO CUBES,: a Coffee alternative in gummy form

GO CUBES,: a Coffee alternative in gummy form

via Instagram

via Instagram

GO CUBES,: a Coffee alternative in gummy form

Drew Lederman, Staff Writer

Business insiders and high school economics teachers will tell you: everything is supply and demand. Therefore, if there is a demand, the market will supply. In today’s economy of excess over simplicity, consumer desires drive the capitalist market to produce constant variation in order to suit the complicated needs of an overly individualized public.

Recently, the company HVMN has come out with GO CUBES a coffee alternative in gummy form. The company states that it aims to create a better society through smarter, better brains. This sounds more like a tagline for the movie “Limitless,” rather than a slogan for a coffee brand.

Nevertheless, millennial demands have opened up a market for niche and specialty items. Consequently, companies have begun to tailor their products to suit their new, eccentric target audience. According to Business Insider, “Retailers are obsessed with millennials. Stores are consistently trying to cater to this generally elusive demographic.” In their quest to take money, they have discovered the weakness of working, busy students — convenient caffeine.

Think about it: coffee cubes. We have seen instant coffee, clear coffee, coffee of all flavors, but never before have we seen cubed coffee. That’s right; your eyes are not deceiving you. We are one step closer to a science fictional future where all our sustenance is acquired through cubes or pills.

The gelatin-free, gluten-free, vegan cubes come in three flavors: latte, pure drip and mocha. This is fortunate since, according to Business Insider, “Millennials say they want food that is high quality, free of additives and sustainable.” Their website says GO CUBES are made with real delicious coffee.

Two of these portable, chewable cubes equate to one cup of joe. One serving is effective for about four to six hours with 35 calories and 50 milligrams of caffeine per cube. GO CUBES travel easily and keep your pearly teeth from pesky coffee stains.  

College students have no time to waste waiting for results, rather they demand instant gratification. A great time saving method is to eat on the go, an easy accomplished goal with GO CUBES’ small size and packaging.

According to Mintel research, “Younger consumers are seeking out on-the-go breakfast options as more than half (54 percent) of consumers aged 18-34 eat breakfast while commuting.”

Pop a few of these bad boys in your mouth and not only are you saving time but also gaining caffeine-induced energy as you do it.

Email Drew Lederman at [email protected]

Related Stories

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Leave a Comment

Comments that are deemed spam or hate speech by the moderators will be deleted.

If you want a picture to show with your comment, go get a gravatar.




 

Navigate Right
Navigate Left
  • Time Saving Coffee Cubes for Busy Students

    Dining

    Real Food Challenges NYU Dining

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Eat Your Way Around Each Dorm: Vegan-Friendly Asian Cuisine

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Fry Guys Finish First

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Boozy Brunch, College Wallet

  • Time Saving Coffee Cubes for Busy Students

    Dining

    NYU Students Repurpose Excess Meal Swipes

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Kissing Your Thanksgiving Gains Goodbye

  • Time Saving Coffee Cubes for Busy Students

    Dining

    A New Drink Possibilitea

  • Time Saving Coffee Cubes for Busy Students

    Dining

    How to Snack at the Movies

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Bar Pa Tea Bubbling with Flavor

  • Time Saving Coffee Cubes for Busy Students

    Dining

    Places to Study and Sip

NYU's Independent Student Newspaper
Time Saving Coffee Cubes for Busy Students