New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

Students use social media platforms to promote products, reaping personal benefits in return.(Photo by Jorene He)

Student Brand Reps Usher in the Era of Micro-influencing

Caroline Grogan, Contributing Writer Oct 12, 2018

In a world where Kylie Jenner makes up to one million dollars per sponsored Instagram post, it can seem like there is no place for influencers who have not already amassed a grandiose...

Nike recently unveiled a new series of advertisements, including this billboard of Colin Kaepernick by Madison Square Garden. The text over the image of Kaepernick, the NFL quarterback who started protesting police brutality in 2016, reads Believe in something. Even if it means sacrificing everything.

Students Stand With Colin Kaepernick’s Nike Ad

Bela Kirpalani, Editor-at-Large Sep 10, 2018
Nike made face of NFL protests Colin Kaepernick the face of their 30th anniversary "Just Do It" ad campaign.

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