Even though Pepsi is by no means the only company guilty of using social justice in their product tactics, this ever growing trend of abusing activism for companies’ personal gain needs to be called out and stopped.Read more »
Gucci's recent ad campaign for men's watches used an unorthodox approach by turning ads into memes, so we tried it out, too.Read more »
The attempts of corporate marketing teams to cash in on social issues underscores the core deceit of advertising. Obviously organisations like Audi are not uniformly committed to gender pay parity as they proudly proclaim in their cringe-worthy Super Bowl ad.Read more »
Young people like Trevor Hill are aware that capitalism is no longer a desirable belief system to subscribe to. Meanwhile the powers at play are clinging onto outdated systems doomed for failure.Read more »
"Art for Every Home" at the Grey Art Gallery showcases the artist group Associated American Artists.Read more »
While the worlds of fashion and art are in constant collaboration, creative director Alessandro Michele is now adding social media to the conversation with Gucci's latest Instagram campaign.Read more »
Businesses may use feminism for their advertising campaigns, but whether their intentions are genuine or not does not matter. Feminism in ads puts a spotlight on the subject and helps the cause.Read more »
The 2014 Instagram intelligence report of Stern professor Scott Galloway’s L2 Think Tank, a research company dedicated to assessing the presence of brands in social media found that Instagram garners 15 times the number of clicks on advertisements than other platforms normally do, including its owner F...
February 10, 2014
Filed under NEWS
Researchers at the Stern School of Business have recently partnered with Simplify360, a social business intelligence company that specializes in social media monitoring and analytics. This collaboration allowed for scientific research to analyze how individuals discussed commercials dur...
In a terms of service update released last Friday and effective Nov. 11, Google announced the start of its use of shared endorsements on its advertising network. The program is similar to Facebook’s Sponsored Stories, launched back in 2011. Users who reveal their endorsement may serve as pitchmen to t...
April 8, 2013
Filed under FEATURES
For most people, history is something to be contained within the confines of a glass box, something to be sealed, gawked at and controlled. For New Yorkers, however, history is in every crack of the pavement. A new exhibit and advertising campaign by Manhattan-based independent advertising agency Droga5...
March 26, 2013
Filed under OPINION
“Honestly, Mom ... chances are he won’t stay with you. What happens to me?” wonders a little girl on a poster that can be seen on the New York City subway lately. Under the pseudo-sarcastic phrase is a scary statistic: “90 percent of teen parents don’t marry each other.” The poster is part...