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Social Justice Is a Movement, Not a Marketing Strategy

Social Justice Is a Movement, Not a Marketing Strategy

Melanie Pineda, Staff Writer

April 17, 2017


Filed under OPINION

Even though Pepsi is by no means the only company guilty of using social justice in their product tactics, this ever growing trend of abusing activism for companies’ personal gain needs to be called out and stopped.

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Memes for Millennials: Now on Sale!

Memes for Millennials: Now on Sale!

Thomas Chou, Staff Writer

March 27, 2017


Filed under Beauty & Style, FEATURES

Gucci's recent ad campaign for men's watches used an unorthodox approach by turning ads into memes, so we tried it out, too.

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Corporations Shouldn’t Have Opinions

Corporations Shouldn’t Have Opinions

Henry Cohen, Staff Writer

February 22, 2017


Filed under OPINION

The attempts of corporate marketing teams to cash in on social issues underscores the core deceit of advertising. Obviously organisations like Audi are not uniformly committed to gender pay parity as they proudly proclaim in their cringe-worthy Super Bowl ad.

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Trevor Hill Was Right to Question Capitalism

Trevor Hill Was Right to Question Capitalism

Maya Nann, Contributing Writer

February 10, 2017


Filed under OPINION, Uncategorized

Young people like Trevor Hill are aware that capitalism is no longer a desirable belief system to subscribe to. Meanwhile the powers at play are clinging onto outdated systems doomed for failure.

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‘Art for Every Home’ Has Rich Past

‘Art for Every Home’ Has Rich Past

Carter Glace, Staff Writer

April 25, 2016


Filed under ARTS, Entertainment

"Art for Every Home" at the Grey Art Gallery showcases the artist group Associated American Artists.

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#Guccigram turns to art, not photoshop

#Guccigram turns to art, not photoshop

Adryan Son, Staff Writer

November 10, 2015


Filed under Beauty & Style, FEATURES

While the worlds of fashion and art are in constant collaboration, creative director Alessandro Michele is now adding social media to the conversation with Gucci's latest Instagram campaign.

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Advertising feminism sparks conversation

Advertising feminism sparks conversation

Annie Cohen, Contributing Columnist

October 8, 2014


Filed under OPINION

Businesses may use feminism for their advertising campaigns, but whether their intentions are genuine or not does not matter. Feminism in ads puts a spotlight on the subject and helps the cause.

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Think tank analyzes Instagram future

Think tank analyzes Instagram future

Kavish Harjai, News Editor

February 26, 2014


Filed under NEWS

The 2014 Instagram intelligence report of Stern professor Scott Galloway’s L2 Think Tank, a research company dedicated to assessing the presence of brands in social media found that Instagram garners 15 times the number of clicks on advertisements than other platforms normally do, including its owner F...

Stern partnership analyzes consumer response to ads

Stern partnership analyzes consumer response to ads

February 10, 2014


Filed under NEWS

  Researchers at the Stern School of Business have recently partnered with Simplify360, a social business intelligence company that specializes in social media monitoring and analytics. This collaboration allowed for scientific research to analyze how individuals discussed commercials dur...

Facebook ad system not suitable for Google

Facebook ad system not suitable for Google

October 17, 2013


Filed under Editor's Picks, OPINION

In a terms of service update released last Friday and effective Nov. 11, Google announced the start of its use of shared endorsements on its advertising network. The program is similar to Facebook’s Sponsored Stories, launched back in 2011. Users who reveal their endorsement may serve as pitchmen to t...

Museum uses public pay phones to share ’90s history

Museum uses public pay phones to share ’90s history

April 8, 2013


Filed under FEATURES

For most people, history is something to be contained within the confines of a glass box, something to be sealed, gawked at and controlled. For New Yorkers, however, history is in every crack of the pavement. A new exhibit and advertising campaign by Manhattan-based independent advertising agency Droga5...

Subway pregnancy ads stigmatize teen parents

Subway pregnancy ads stigmatize teen parents

March 26, 2013


Filed under OPINION

“Honestly, Mom ... chances are he won’t stay with you. What happens to me?” wonders a little girl on a poster that can be seen on the New York City subway lately. Under the pseudo-sarcastic phrase is a scary statistic: “90 percent of teen parents don’t marry each other.” The poster is part...

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